ASUC - Innovative Design
Fine Arts·Education·Community Service/Nonprofit
Innovative Design is Cal's premier on-campus creative agency, bringing together designers, photographers, and web developers to make Berkeley beautiful. Members join small teams, meet roughly 2 hours a week for workshops, tutorials, and critiques, and take on real client work: pro bono flyers, logos, and event photography for campus clubs, and paid branding projects for local businesses. The club also runs three DeCals and recurring public events including a design competition and an industry speaker panel.
2
Hours of meeting time commitment per week
2008
Year founded
Events They Host
HEX
Member-led creative workshop open to the broader community, held each semester.
CMYK
A design competition with a real client, open to the general public, held each semester.
RGB
An industry speaker panel open to the general public, held each semester.
Introduction to Photoshop and Illustrator DeCal
Credit-bearing student-facilitated course open to all Berkeley students each semester. Covers Adobe Photoshop and Illustrator through tutorials, in-class exercises, and critiques.
Graphic Design Principles DeCal
Credit-bearing student-facilitated course for technically proficient students looking to learn design principles. Offered each semester.
Photography Principles DeCal
Credit-bearing student-facilitated course covering camera operation, lighting, posing, post-processing, and multiple photography disciplines. Offered each semester.
Member Experiences
Club socials
Social gatherings for members across all disciplines to get to know each other.
Team workshops and critiques
Weekly 2-hour team meetings including workshops, tutorials, and critiques with team members and team leads.