Question 1

What does a project team actually look like?

Accepted Answer

Each of the 3 semester projects has 2 project managers, 5-6 analysts, 1 senior advisor, and 1 MBA advisor. Team members are selectively handpicked and trained with expertise relevant to each specific client's project.

Question 2

What kinds of work do analysts actually do on projects?

Accepted Answer

Project work spans marketing research, competitive analysis, brand strategy, product management (A/B testing, prototyping, optimization), user research, and UI/UX design. Past projects have included analyzing vehicle price elasticity for Audi, assessing Uber's rider/driver verification processes, and boosting customer engagement for Peacock through AI-integrated marketing strategies.

Question 3

What does the application process look like?

Accepted Answer

Recruitment involves a written application, first-round group interviews testing teamwork and organizational skills, and individual interviews testing technical skills and culture fit. There is also an optional case workshop before applications close that walks through market sizing, case questions, and behavioral questions.

Question 4

Where have CMG members ended up after graduation?

Accepted Answer

Recent full-time placements include McKinsey, BCG, Bain, Goldman Sachs, BlackRock, and Salesforce. Internship placements span consulting firms (L.E.K. EY-Parthenon, Accenture, Oliver Wyman), investment banks (Barclays, Perella Weinberg, Citi), and tech companies (Meta, Nvidia, Amazon). Placement records go back to 2014.

Question 5

Does CMG do anything beyond client projects?

Accepted Answer

Yes. Members also participate in industry-sponsored case competitions, graduate-level research, hackathons, and independent projects. The awards page lists competition placements dating back to 2016 across firms like Deloitte, Goldman Sachs, Mastercard, and the United Nations.

CMG Strategy Consulting (Formerly Creative Marketing Group)