Question 1

Do I need to be a business or marketing major to apply?

Accepted Answer

No. imagiCal welcomes students from any major. Past and current members come from Business Administration, Media Studies, Economics, Cognitive Science, Architecture, Computer Science, Data Science, Sociology, Art History, English, and more.

Question 2

What does the year actually look like as a member?

Accepted Answer

The fall semester focuses on creative consulting projects for real clients. The spring semester shifts to the National Student Advertising Competition, where the team builds a fully-integrated marketing campaign for a corporate partner. Professional development runs year-round.

Question 3

What departments can I join?

Accepted Answer

There are five departments: strategy, creative, public relations, media planning, and design. You choose which one you apply to.

Question 4

How competitive is recruitment, and when does it happen?

Accepted Answer

Recruitment happens once a year in the fall only. The process includes a written application, first-round individual interviews, a social meet-and-greet, and a group case interview.

Question 5

What kind of clients has imagiCal worked with?

Accepted Answer

Past clients include Adobe, WeChat, Ticketmaster, Spotify, Airbnb, Microsoft, Twitch, Poshmark, PG&E, and local nonprofits, among others. Some clients are under NDA and not listed publicly.