Question 1

Do I need to be a business or marketing major to apply?

Accepted Answer

No. UMA actively recruits from all academic backgrounds. Diverse perspectives are central to how the club approaches client problems, and consultants come from across disciplines.

Question 2

Is prior marketing or consulting experience required?

Accepted Answer

No prior experience is required. The club looks for problem-solving ability, creativity, and willingness to learn, valuing curiosity over a perfect track record.

Question 3

How much time should I expect to commit each week?

Accepted Answer

Plan for around 6-10 hours per week, covering client work, team meetings, professional development workshops, and team bonding.

Question 4

What does a project actually look like from start to finish?

Accepted Answer

Projects run 10-12 weeks on a semester basis, kicking off in September for Fall and February for Spring. Teams work through a three-stage process: Investigate (quantitative surveying, user interviews, competitor research), Ideate (brand strategies and creative frameworks tied to client KPIs), and Collaborate (cross-functional review to produce final deliverables). Teams present at a midpoint and a final showcase.

Question 5

Which team would I be on: Strategy, Events, or Design?

Accepted Answer

UMA has three teams. Strategy focuses on competitor analysis and brand repositioning. Events designs and executes in-person brand activations. Design handles visual identities, branding systems, and UI/UX work. Each client is assigned a dedicated project team of 6-8 consultants and 2 project managers overseen by a director.

Undergraduate Marketing Association