Aurum is Cal's only club dedicated to the beauty industry, taking a holistic approach that spans science and formulations, marketing, and professional networking. Members join one of three committees: Research, Media and Design, or Professional Development. Day-to-day, that means writing blog posts, reviewing products, digging into ingredient science, and attending panels with professionals from brands like Sephora, Rare Beauty, and Benefit Cosmetics. Members also get product samples through brand partnerships.
ApplicationsCommittee applications have closed
Events They Host
Beauty Bosses in Berkeley
Annual panel event featuring professionals from major beauty brands. Past panelists came from Rodan+Fields, L'Oreal, Rare Beauty, Fenty Beauty, Benefit Cosmetics, and FORMA.
Careers in Cosmetics Panel
Panel featuring professionals from brands including Kendo, Laura Mercier, Shiseido, and NARS discussing career paths in the beauty industry.
Sephora Q&A Event
Semesterly Q&A panel with professionals working in corporate Sephora, covering day-in-the-life and career advice.
Keynote Speaker Series
Research Committee-run speaker series featuring beauty brand guests. Past speaker: Pixi Beauty.
Empowered by Beauty Panel
Panel featuring women working in the beauty industry from companies including Rare Beauty, Fenty Beauty, Benefit Cosmetics, and FORMA.
Lipstick-Making Event
Hands-on workshop where students formulated their own lipstick from scratch using a base developed by the Research Committee, choosing pigments and casting the mixture into a tube.
Member Experiences
Alumni Panel
Event where Aurum alumni returned to campus to share their experiences in the beauty industry with current members. Past attendees included alumni from corporate beauty roles.
Benefit Cosmetics Headquarters Visit
Members visited the Benefit Cosmetics headquarters and received products directly from the brand.